Press Release: IAB Selects Lane Bryant the 2017 B.E.A.U.T.I.F.U.L. Sponsor of the Year

by | Mar 31, 2018 | News, Press Release

2017 B.E.A.U.T.I.F.U.L. Sponsor of the Year, Lane Bryant, Ascena Retail Group

2017 proved to be a very exciting year for I Am B.E.A.U.T.I.F.U.L., full of great opportunities provided by all of our generous sponsors. One sponsor in particular stands high above the rest; our Sponsor of the Year, LANE BRYANT which is part of the Ascena Retail Group.

In its inaugural year, the B.E.A.U.T.I.F.U.L. Sponsor Award recognizes the manner in which the recipient dedicated resources in support of the mission of I Am B.E.A.U.T.I.F.U.L., Inc. to empower girls and women around the world to live B.E.A.U.T.I.F.U.L. . LANE BRYANT’s #ImNoAngel campaign has helped bring the organization to the national stage by bringing I Am B.E.A.U.T.I.F.U.L. displays to all of their stores. This same campaign helped to further focus the spotlight on I AM B.E.A.U.T.I.F.U.L. by creating a donation page on their site, issuing donation challenges to their customer base and using social media to share I Am B.E.A.U.T.I.F.U.L.’s message and program information.

The LANE BRYANT #ImNoAngel campaign aspires to inspire; encouraging women to show each other, and the next generation, examples of strong, confident, beautiful women.

LANE BRYANT’s generous sponsorship also included a donation of $100,000. Their generous sponsorship is helping to catapult I Am B.E.A.U.T.I.F.U.L. to the next level through proposed program expansions in several states and across the globe to Australia and beyond!

Join us in recognizing Lane Bryant’s generosity towards a global vision of girl empowerment at our annual Pink & Black Ball!

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